Omar Salam is the Founder and Head Designer of Sukeina . Born in Dakar, in the Republic of Senegal, his childhood was spent traveling to  various countries in Europe. As a child, Omar had a very colorful and exciting imagination, which would later manifest itself in his designs and craftsmanship.  Omar was also very fascinated with the power and intimacy of communication. When he came of age, Omar decided to study screenwriting with the hopes of one day getting into film. He later realized that he could tell more intricate and vibrant stories through fashion. “Clothing is a language within itself,”  he says. 

In 2001, Omar started working for world-renowned French fashion designer Madame Sonia Rykiel. Working for her was his first meaningful job in the business. She was at the tail of her career, and he was at the beginning of his.  “Let Omar play, it should remain a game. Enthusiasm sells.” That was the beginning.

Starting off in Sales, he would later be promoted to Merchandising, and finally become Visual Director for the New York City branch. Omar spent seven years with Mme Rykiel. He regards this experience with great respect and nostalgia.


Omar worked for Mme Rykiel for seven years, but left because he was offered a job by Christian Lacroix, and was hoping to grow. He spent two years with Lacroix, and loved the line, however exciting  it was for Omar, the more he missed what Rykiel was.

In 2008, Omar decided to tempt fate, spread his wings and establish his own fashion house, named after Sukeina, the namesake of his late mother, is very unique. Omar Salam has fully engaged himself in his craft. celebrate what we all enjoy about our bodies and life. “My clothes are made to move with you. Without a body in them, what’s the point?”