HFR 2010 Sammy B. live models in a fashion/art exhibition
Harlem’s Fashion Row (HFR) was an idea birthed from the self-proclaimed, most unlikely candidate. Brandice Henderson, born and raised in Memphis, TN ventured to New York City like so many in search of the big dream. With 12 years of experience in fashion including a background as a buyer and production manager, the passion was clear, but producing a fashion show was not on the resume or in the plans.
The idea to produce a fashion event in Harlem came to her in May of 2007 while at a fashion show in Brooklyn. She then began to plan. The show was brought to life 3 months later in August of 2007 with the help of 20 volunteers that believed in the vision of HFR. The show she dubbed, Harlem’s Fashion Row was a hit and she had found her calling.
The Show has Continued to grow since the event in 2007 and after working with different people of color in fashion on the shows, Brandice realized that HFR was one of the few places emerging designers, stylists, creative directors, and makeup artists had as a platform in fashion. The HFR movement soon attracted the attention of fashion mavens such as Audrey Smaltz, Teri Agins, Harriette Cole, Bevy Smith, Michaela Angela Davis, and Stephen Burrows. By 2010 HFR had secured support from brands such as Target Stores, Sprite Green, Iman Cosmetics, and Sephora.
HFR took a huge leap of faith and brought Harlem to midtown producing the September NY Fashion Week shows at Jazz at Lincoln Center. This move put a spotlight on HFR and continued to attract major brand partners and celebrities to the fashion show. Our story has just begun. History is still being written and we want you to be apart of it!