Are you production ready and have an amazing collection? Do you not know where to start in terms of getting your collection bought by stores? Do you dream of getting your collection on celebrities?

If you answered yes, the virtual showroom might be a great fit for you. Over the years, HFR has been a champion for designers of color. This year our goal is to become a solution for designers of color. Most designers simply do not have enough time in the day to commit to reaching out to stores and influencers. 

This service is an instant source of comfort knowing that your collection is constantly being marketed to the right places.  This is the only virtual showroom that is this affordable and effective.

What comes with this service:

  • Lookbook sent to 10 boutique owners per week. HFR believes in targeting boutiques all over the US and internationally.
  • Lookbook hosted on HFR’s Website
  • Consistent follow up with boutiques
  • Weekly report of who we’ve reached out to and the responses
  • Negotiation of cost and terms with boutiques
  • Contract for celebrity and personality pulls
  • Participation in HFR Pop Up Shops
  • Invitation to HFR Editors and Boutique events specifically for our Virtual Showroom Clients
  • Weekly business tips
  • Costing analysis of collection
  • Checklists to help you identify the areas in your business that could use attention

Requirements to be accepted:

  • Approved Collection. The collection must be approved by HFR. The approval is based on aesthetic and quality of garments
  • Production Ready. Designers must have a manufacture lined up to produce the collection.
  • Production of 1 previous collection. The designer should have produced at least 1 collection successfully.
  • Proper Branding. The designer must have a proper logo, website, and overall great branding.

Cost per Month:


If you are interested in this service, please fill out the form below. We will contact you with in 2 business days to inform you if you’ve been accepted or not. Once accepted, the payment will be required in order for the service to be rendered.

Virtual Showroom Form

Please fill out the form below and we will be in touch with you.